Dragonfly is an innovative AI solution that replicates the way the human eye and brain processes visual information to identify which elements in an image or video is grabbing the viewers' attention.
The biological model is based on over 10 years research from world leading scientists at Queen Mary University of London in the field of Visual Perception and mathematical models for visual processing.
It provides immediate differentiation to traditional research-based approaches such as eye tracking and panel-based studies. Offering unique insights into human visual attention in the first 1-2 seconds before individual human biases kick in.
The solution is a simple yet powerful iOS application for iPad and iPhone enabling instant analysis and interactive features to surface objective and quantitative metrics behind your creatives.